Can a values statement benefit your organization? If so, how? Find out in this short blog post.
Values like “communication”, “respect”, “integrity”, and “excellence” sound great for an organization, right? They may even resemble your organization’s values. If so, you may need a revision because these are the corporate values of Enron, as stated in their 2000 annual report. Luckily, you are in the right place to create or recreate values for your organization that are sincere and not just a hollow list of words that sound good.
As we all know, Enron did not embody any of these values. Like Enron, many companies fail to develop a set of values that are honest, meaningful, and a true representative of their organization. A lot of time is spent brainstorming, developing, and revising values that do not speak to the organization’s culture or how they operate. As a values-centered organization, it is crucial that your values align with your organization’s cultural perspectives.
So what is a value statement? An organization’s values, or their value statement, is the very essence in what the organization believes is important. It is the guiding principles that dictate how the organization treats the people involved within the organization and how they treat their clients. When the whole organization believes in its values and those values are implemented and embedded in the culture, the organization is bound for success.
To develop such a set of values or a values statement, an organization should follow these simple guidelines:
Check out Ujamaa Solutions core values to see an example of a values statement.
Once your value statement is constructed, it is important that it is used. Don’t create values for your organization just to check it off the to-do list as something every organization is supposed to do. Values shouldn’t just sit on a shelf somewhere collecting dust. Owners and management should communicate the importance of the organization’s values through training, reinforcement, and rewards or consequences.
An organization’s values and principles are meant to guide the behavior of the organization and align with the decisions it makes. Empty words on the wall or on the organization’s website are boring and difficult to embed into the culture of the organization. They don’t give any specific direction. As a values-centered organization, an authentic set of values that are in harmony with your culture may give you a competitive advantage over companies that are only superficial at their core.
Does your organization have a values statement? Why? Let us know in the comments.
Contact us if you are interested in creating a values statement for your organization.
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