Modernizing an Agricultural Organization and Bringing Local and Clean Foods to Market

Company Overview
Georgia Roots Urban Farm is an urban farm based out of the middle Georgia and Atlanta area. They grow and supply fresh local produce to the community for the purpose of higher quality, nutrition, and taste. Georgia Roots farms using small plots with high intensity growing methods and organic practices, focusing on a raised bed no till method for the purpose of building quality soils.

Executive Summary
Georgia Roots Urban Farm, an urban sustainable farm in the Middle Georgia and Atlanta areas, is currently working with Ujamaa Solutions to modernize their organization. The owners and management at Georgia Roots are truly experts in their craft and have entrusted Ujamaa Solutions’s expertise in strategy and organization design to take their organization to the next level. 

With a cloud infrastructure and digital marketing system, Georgia Roots has been able to go-to-market more conveniently and efficiently. 

Challenges

• Wants to position in Atlanta market
• Need to find a more effective, convenient, and affordable way to-go-market
• Not enough time and energy to learn modern marketing methods

Solution
Georgia Roots hired Ujamaa Solutions to modernize their organization by designing a basic digital infrastructure that empowers its digital marketing system. As a current client, Georgia Roots is receiving the systems needed to take on more growth. So far, Georgia Roots is adjusting to their new system via change management. Much is in store for Georgia Roots as Ujamaa Solutions helps them innovate and bring more produce to market more frequently.  

Results

• Digital infrastructure setup (core competences optimization enabled)
• Increased brand visibility 10x
• Made-it-to-market (been consistently running farmers market in Atlanta’s West End) 

Learn more about Georgia Roots Urban Farm at www.garoots.farm

Enabling Exponential Growth Through Strategy and Digital Organization Design

Company Overview
Tassili's Raw Reality is a fast, casual restaurant located in Atlanta, Georgia, specializing in raw vegan cuisine inspired by Tassili's international palate. Tassili’s Raw Reality provides an unique variety of raw vegan entrees like spicy kale salad, kale wraps, and more. They cater to a wide variety of people from flexitarians, vegetarians, vegan transitional clients, to raw experts.

Executive Summary
Tassili’s Raw Reality, a raw vegan cafe located in Atlanta’s West End, was experiencing real growth pains in 2013. With no real organizational structure or systems in place to operate at an efficiency needed to create profit, owner, Tassili Maat, was considering if her business should continue. 

Ujamaa Solutions was able to implement a turnaround strategy for Tassili’s Raw Reality and design the organization to reduce cost, drive growth, raise capital, and greatly increase the organization’s chance of sustainability in the long-term.

Challenges

• No business strategy (no focus)
• Lack of formal management or organizational structure
• No systems to optimize its intellectual capital
• No modern technological infrastructure
• No control over finances (severe cash flow issues)

Solution
Tassili’s Raw Reality hired Ujamaa Solutions to implement its proprietary framework, the UjaMap. This gave the restaurant a strategic plan, business model, and marketing strategy to guide their business decisions and organizational structure enough to dominate its market. Ujamaa Solutions helped design and setup the IT, financial, HR, procurement, compliance, and marketing systems for the restaurant and provided ongoing consulting and support. 

Results

• Increased revenue by over 300%
• Increased annual sales to $1 million+
• Increased average cash balances by over 600%
• Raised over $262,000 in financing (using fintech innovations)
• Obtained 5 business loans, 100% of them repaid on or ahead of schedule
• Increased jobs by over 150%
• More efficient operations
• Clearer roles, responsibilities, accountability
• Owner moved from self-employed to business owner
• Earned over a 95% referral rating 
• Averaged 4.5 star online review rating
• Recognized as the leading raw vegan restaurant brand in the southeast United States
• Earned an estimated 2500% revenue return on digital marketing investment
• On track to sustainable profitability

​Learn more about Tassili's Raw Reality at www.tassilisraw.com

Utilizing Digital Organization Design to Serve the Emerging Pan-Afrikan Business Market. 

Company Overview
Ujamaa Solutions LLC is an Atlanta-based strategy and innovation firm committed to building sustainable Pan-Afrikan organizations. Ujamaa Solutions specializes in modernizing businesses through strategy and organization design. In today's business world, that means digitizing your organization.

Executive Summary
What better way to test your technology and design process than on your own organization. Ujamaa Solutions used and continues to use its proprietary technology, the UjaMap, to continuously improve its operations, drive growth, and encourage an innovative culture. The UjaMap gives Ujamaa Solutions the research needed to design its organization utilizing its current resources and capabilities.

Ujamaa Solutions was designed to be completely digital and has positioned itself as a leader in this Fourth Industrial Revolution. Ujamaa Solutions’s digital organization design has given them a global reach with a modern business model.  

Challenges

• Need to be organized enough to optimize its strengths.
• Need to overcome limited financial ability without affecting productivity

Solution
Ujamaa Solutions swallowed its own medicine by using its proprietary technology, the UjaMap, to find and improve its weaknesses/limitations. We redesigned our key processes around our key resources and then added more intellectual capital. Next, we optimized our organization around our intellectual capital, instead of financial capital. This enabled us to pursue intellectual capital-based opportunities rather than financial capital-based opportunities.

Results

• Increased productivity by over 100%
• Eliminated the need for financial capital in order to produce

Learn more about Ujamaa Solutions at www.ujamaasolutions.com